Our dream is to bring wood flooring into every home.
Company
Our story is made of people
Our passion for wood and our personal stories are closely interwoven.
In 1983, a group of us thought that, if we pooled our experience, we could come up with something very new and exciting for the Italian market, so we founded our company.
From the start we were standard-bearers in Italy for pre-finished wooden floors, wishing to introduce our country to a custom beloved across Europe. We were also convinced of the value of working with the leading companies in the sector, developing our own expertise through innovation and research into the distinctive Italian style and taste, and we mastered the most skilled workmanship techniques.
This wealth of shared knowledge, individual personalities and human relationships is still our greatest capital, and the valuable legacy is passed down from the more expert to the younger members of our team.
After more than 35 years, it is still the people who make all the difference at WOODCO.
Timeline
1983
The foundations of a dream
The company’s president at the time lays the first stone of the original warehouse.
In 1983, a group of professionals with extensive experience in the sector decided to unite their skills and a shared vision: this marked the birth of Pavingross, with the aim of offering innovative products and solutions for the world of flooring
2000
A point of reference in Italy
Over the years, the company has exclusively distributed some of the most prestigious European brands in the wood and laminate flooring sector for the Italian market. This ability to select and represent European excellence has enabled Pavingross to establish itself as a national point of reference.
2009
The Woodco brand is born
The president presents the new project, Woodco.
To give the company a new identity and strengthen its presence on the market, Woodco is created — a fully Italian brand designed to best represent the company’s philosophy and a product offering tailored to the needs of the national market
2018
A new home to grow
Woodco inaugurates its new headquarters: bright, functional spaces designed to enhance the work of people, the true beating heart of the company. A modern facility featuring meeting areas, training rooms, and a showroom created to offer customers an authentic Woodco experience. Storage areas have also been doubled.
2025
Over 40 years of passion
After more than forty years of activity, our spirit remains the same as on the first day: passion, commitment, and responsibility toward our customers. The recognition we have received from the market is a source of pride for us, but also a constant motivation to improve and innovate. The story continues.
We want to give everyone the perfect product at the fairest price
We like to believe that there is a parquet floor for everyone and for every interior design project: the perfect wooden floor to express each personality at its best, telling a unique story.
For this reason, we put all our expertise and the skills of passionate craftsmen at the service of our customers, creating wooden floors that are always different, accessible, and consistently of the highest quality.
Our deep knowledge of raw materials, suppliers, and production processes is what allows us to add value throughout the entire supply chain and to always guarantee the quality we offer. PEFC certification (PEFC trademarks usage license PEFC/18-31-148) ensures that the raw materials used in our manufacturing processes come from forests managed according to sustainable forest management standards, respecting environmental, social, and economic principles, as well as ecological and environmental responsibility regulations. Thanks to the PEFC-certified Chain of Custody, the origin of the materials is certain and fully traceable.
For all our floors, we not only select wood sourced primarily from Europe, but production and processing also take place predominantly in Europe. Our manufacturing site is located within the Slavonian forest, in the very area where most of the raw material used for our parquet grows. This guarantees direct control over materials and a reduced environmental impact through lower CO₂ emissions.
Code of Ethics
Transparency and clarity are at the core of our corporate values.
For this reason, we have chosen to adopt the Organizational, Management and Control Model pursuant to Legislative Decree 231, which allows for even more thorough verification of the operations carried out within the company and by all those who collaborate with Woodco.
Based on a set of general principles, codes of conduct, control tools and organizational procedures, as well as training, information and disciplinary activities, the Code of Ethics aims to prevent any possible misconduct by conveying a message of loyalty, fairness, and responsibility toward stakeholders (such as employees, suppliers, customers, Public Administration bodies, and others) who interact with Woodco.
